Magento
Case Study 3

Company Background

Sasaran worked with a prominent winter sports equipment manufacturer that has been in the industry for over 10 years. Specializing in high-quality equipment and apparel, the company has built a loyal customer base and is looking to strengthen its e-commerce presence.
The company has its retail outlets throughout North America, but online sales have stagnated and the company wants to introduce more innovations in the e-commerce space to increase online sales.

Industry

Manufacturer of pharmaceutical devices

Technology Adopted

MINITAB

Challenges Faced

The company faced several challenges when looking to improve its digital presence. They wanted to enhance customer experience, drive organic traffic to their site, and provide a consistent, user-friendly experience across multiple devices. The company initially wanted to create a responsive website for mobile devices but eventually realized that it would be best to rebuild the entire site using a mobile-first approach.

Our Approach

We worked with the company to understand the customer needs and design a solution that aligned with their business goals. To address these challenges, Sasaran turned to Magento’s out-of-box features. They used simplified ordering and integrated Magento’s built-in SEO tools to help drive organic traffic to their site. Additionally, they used Magento’s responsive design capabilities to provide a consistent, user-friendly experience across multiple devices.

Benefits

The company has seen great benefits from our approach. Here are some of the benefits:
  1. Increased customer engagement and satisfaction with a more intuitive e-commerce experience.
  2. Increased organic traffic to their website through improved SEO capabilities.
  3. Improved user experience across multiple devices with responsive design.
  4. Increased digital sales and brand recognition with a more prominent online presence.