About Team Insights

Extended Reality
Case Study 1

Company Background

Sasaran is offering a platform-as-a-service supplier focused on extended reality (ER) technologies. Our team has extensive experience in the fields of augmented reality (AR), virtual reality (VR), and mixed reality (MR). We believe AR is the most important of them all, and its potential for reshaping customer relationship management processes is immense.


Manufacturer of pharmaceutical devices

Technology Adopted


Challenges Faced

The main challenge we faced was convincing the academic world of the importance of ER-shaped customer experience processes. We had to find a way to effectively communicate this idea and discover ways to make it more accessible to the public.
We also had to develop a way to empower the crowd of inventors to take bigger initiatives. The biggest challenge of all was finding the right balance between design, functionality, and comfort for our products to effectively meet our customer’s needs and still be profitable.

Our Approach

Our approach focused on creating a platform where customers could interact with our products in an immersive and engaging way. We incorporated several AR features to make the experience more interactive and meaningful. This allowed customers to gain a better understanding of the concept behind ER-shaped customer experience processes.


  1. Increased engagement with customers.
  2. Enhanced customer experience
  3. Improved customer loyalty.
  4. Greater customer understanding of ER-shaped customer experience processes.