Data Engineering Solutions
Case Study 3

Company Background

Sasaran is a data engineering company specializing in helping companies succeed with their marketing campaigns. We have recently partnered with a leading medical technology company to build a centralized marketing data platform on Azure with automated data pipelines to optimize marketing campaigns’ ROI. We also specialize in data integration and automation services. We are dedicated to helping our clients make the most of their data by leveraging our cloud computing, artificial intelligence, and data engineering expertise.

Industry

Manufacturer of pharmaceutical devices

Technology Adopted

MINITAB

Challenges Faced

Recently, we built a centralized marketing data platform on Azure with automated data pipelines for a leading medical technology company. This project faced several challenges.
  1. The data was stored in multiple silos and was not integrated.
  2. The data was not organized systematically.
  3. The data was not in a format that could be easily used for marketing campaigns.

Our Approach

Our approach to this project was to design a centralized data platform that integrated data from all the silos and organized it in a structured format. We then built automated data pipelines to transfer the data from the silos to the platform. These pipelines ensured that the data was always up-to-date and easily accessible. Finally, we used advanced analytics and machine learning algorithms to optimize the ROI of the company’s marketing campaigns.

Benefits

The benefits of this project are manifold.
  1. The company now has access to a centralized data platform that integrates all its data sources.
  2. Automated data pipelines facilitate data transfer and ensure that the data is always up-to-date.
  3. Advanced analytics and machine learning algorithms optimize the ROI of the company’s marketing campaigns.
  4. The company now has access to real-time insights into its market performance.